Performance Technologies for a Clean Planet

Why SFR is not Sold in Stores

Since 1985 SFR has been formulated for agricultural and industrial uses. In other words, products are intended for heavy duty use such as large farm tractors or even windmills where one bearing could cost in excess of $300,000. When formulating for commercial or heavy duty applications it requires major concentrated additives that protect and prevent against catastrophic failure. This is not only because of the initial cost of the repair, but the down time can be substantially more in lost revenue. When formulating commercial products, such as SFR, the cost is obviously significantly more than what you would find in a consumer product on the shelf at an auto parts or big box store.

Consumer products that are sold in stores have been a controversial category for years; Why you may ask? Well because auto and equipment manufacturers design their products to last generally a certain amount of time so they can sell more to you—legitimate additives could pose a risk as they would make your car last longer, thus the car companies each put in their warranty books “Do Not Use Additives”. The oil companies, who make products for the equipment manufacturers, according to the equipment manufacturers specifications, don’t want anyone to think that what they make isn’t the best. So they claim additives do not work and thus no need to use them.

Stores Make Huge Profits on Additives

The stores, who listen to the so called experts, followed suit and shunned consumer additive products, however persistent salespeople with products claiming outlandish results wore the store buyers down. The stores put the additive suppliers products on their shelves at the highest possible profit for the stores and very little for the consumer additive manufacturers. So much so, additive companies couldn’t put hardly any effective additives in the products and thus watered them down–figuratively speaking. Unfortunately they continued with the outrageous claims and relied on volume, as the stores maintain a stranglehold, making huge profits. If you do not think this is so than why do the auto parts and even big box stores devote entire aisles of such products. Profits! There are so many products on the shelves, that the consumer often gets confused and walks out of the store without purchasing.

Claims Can be Misleading

Because the use of additives is hard to see immediate benefits, companies resort to unrealistic claims. Some companies, in an effort to get more money out of their product, claim it lasts an inordinate amount of time. This was Slick 50’s case in the 1990’s claiming the product lasted 50,000 miles. They were fined 10 million dollars by the FTC. The government ignores most small companies claims unless they reach a certain size in revenues, then the FTC will step in and levee fines, which has happened to several companies.

Long Term Benefits Can be Proven by Oil Analysis

Concentrated additive products, such as SFR, have long term benefits; the average consumer that is looking for immediate results rely on psychological or quick perceived improvements. The fact remains that when you change your oil you dump most of the oil additives as well. Thus for any real long term benefits the consumer must use the product continually as detergents, anti-wear agents, surfactants, corrosion and foam inhibitors, and other vital additives get used up in time. How does the average person know if the product works? In an engine for example, the only real way is to use oil analysis from an independent lab. It’s done by shooting a laser over the sample and identifying the type and amount of wear particles and contaminants. This method is generally indisputable when used over time and SFR has proven to many commercial customers the benefits of oil analysis that determines a products genuine effectiveness. However, for the average consumer it’s too much work as he/she would need to take a sample before using SFR 100, Gaszol, or Dsol, and then a couple more samples after using SFR, and at normal drain intervals. Once the samples are taken and sent to the lab you compare the results, which is called trending.

Because SFR is formulated with so many times more additives than those found in retail store shelves, SFR is not sold in stores because its not in the same category. Mechanics and other astute individuals who have come to rely on oil analysis to prove wear reduction, know SFR’s effectiveness in extending equipment life and avoiding costly catastrophic failure.

It is our guarantee that you will not find another product on the market that contains more vital additives than SFR. We are one of the only companies that have performed countless industry tests and have proven results on motor oil warranty tests with over 30 years of experience. Many Fortune 500 Companies have purchased our products.


In conclusion, SFR is generally not sold in stores because of its concentrated formulas and thus the extra cost to produce. Stores through history have priced the category so that they make huge profits—actually some of the best in the entire store. Additive suppliers cut their products quality to be able to make a profit and their claims often times do not support their results. Because its hard to see the benefits of aftermarket additives, consumers often rely on psychological benefits for using such products. SFR refuses to cut its products quality to compete in the retail line and thus remains mostly a mystery to consumers but not to industrial and agricultural customers; those that use oil analysis know all too well the benefits of great products. Even though SFR is commercial grade you may use it in any of your vehicles or motors around the house. It all really comes down to, if you’re going to produce additives, they’d better work and that’s been SFR’s motto and unwavering commitment for over 30 years.