by Robert Sanborn on July 1st, 2010
The news is full of stories about the high price of gasoline and how it is crimping the budget of the consumer. One recent market report shows a surprising, even counterintuitive, trend in the automotive aftermarket. On one hand, we see rising fuel prices and an overall flat aftermarket in retail sales due to the major oil companies bad mouthing such products. But within the segment, sales of the highest performance category of gasoline additives, Complete Fuel System Cleaners, increased some 19% for the twelve months ending in 2008.
Low End Injector Cleaners Don’t do the Job
This growth strongly suggests that consumers are responding to premium products–top of the line differentiated brands– where they receive greater value such as ProTecta’s Complete Fuel System Treatment with a mileage improver as a bonus. Complete fuel system cleaners provide one-tank cleanup of intake valves, fuel injectors and combustion chambers. In a single application, ProTecta’s concentrated cleaner and mileage improver, can restore lost fuel economy, power and emissions performance. Consumers’ desire to achieve measurable fuel economy improvements is the key driver behind this significant shift in behavior. This makes sense as who wants to have to buy 5-10 gas treatments to achieve the same results. The consumer cannot even see the difference of the low end gas treatments and injector cleaners that cost between $1-$5.99 at the date this is written. This is also a reason people are skeptical of aftermarket additives. Its simple with the low end products they say what have I got to lose, but when they try them they do not see the results.
ProTecta Complete Fuel System Treatment with a friction modifier for fuel economy benefits even on a new car is SFR’s top-of-the-line additive package that allws SFR’s distributors and retail outlets to offer a differentiated complete fuel system product. It provides a variety of proven benefits and specifically addresses consumers’ desire to improve fuel economy. Though there are some complete fuel system treatments, only SFR’s ProTecta Complete Fuel Sytem Treatment contains the special friction modifier to improve fuel economy. Thus, the consumer receives a benefit in mileage from the cleaning of injectors and combustion chambers and another benefit with its mileage improver, which works even on new cars.
Tests of ProTecta Complete Fuel System Cleaner with Mileage Improver in consumer vehicles evaluated intake valve deposits, combustion chamber deposits, fuel injection flow rates, emissions, fuel economy, drivability, catalystic converters and oxygen sensors. The test results demonstrate that in one tank, ProTecta’s Complete Fuel System Cleaner with Mileage Improver completely cleans injectors, intake valves, combusion chambers, piston tops and cylinder heads. This leads to:
Improved fuel economy. On average by 3-4%, but up to 6%
Restored power. Removing deposits increases an engines power.
Reduced emissions. A clean engine burns fuel more efficiently and reduces the amount of harmful gases released through the tailpipe.
Improved fuel economy on new vehicles. ProTecta’s special friction modifier that gravitates through the fuel and becomes resident on the piston tops or heads in the motor oil, lasts an entire oil change giving the consumer a mileage improvement even on a new car.
Overall, it means reductions in the cost of operating the vehicle and improvements in engine performance.
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by Robert Sanborn on March 11th, 2010
Today we had a valued SFR customer write in:
Hi My name is Jerry Fogg,
I live in Seward Alaska and we have a Charter business. I first started using S F R oil in approx. 1994. I used it in a 91 Toyota pu V6. It had approx 100k miles on it when I first
started using it, It now has 625,000 on it. At 325k the engine blew a head gasket and I took it to the toyota dealer to have it repaired. They said that the V 6′s were having a problem and that it would not cost me to repair the head gasket. They have to pull the engine to do the head gasket so I asked the to check the engine over to see if it needed overhauling. Upon inspection of the engine the cylinder hone marks were still visible there were no ridges and they could not believe that the bearings measured the same as new ones! This was when I lived in Colorado, since then I use SFR in my 2 home built airplanes and my two Yamaha 115′s and both my diesel.
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by Robert Sanborn on February 26th, 2010
Whenever a new motor oil warranty standard is released by the oil industry, which is based on specifications required by the Original Equipment Manufacturers (OEM) such as Ford, General Motors, Chrysler, etc. marketers begin selling the improvements over the last specification or in this case GF-4. This exposes the pitfalls of GF-4 and the problems that millions of car owners are experiencing with their engines in their vehicles. The results are out and there seems to be a real problem with GF-4 and cleanliness. Here are the improvement areas:
- Engine Sludge Protection
- Piston Cleanliness
- Oxidative Thickening
- E85 Rust Protection for Ethanol
- E85 Emulsion Retention for Ethanol
- Fuel Economy
- Seal Compatibility
- Emission System Durability
One of the main areas there was no improvement in wear protection. Imagine that the OEM’s still want their cars engines to wear out so you will buy a new vehicle.
The Group I petroleum base oils are being phased out as synthetic motor oils will be the future.
So is everything good on the horizon?
Well, maybe not as General Motors doesn’t like the new specification so that they have designed their own called dexos 1. Yes that is how its spelled with lower case letters. Their main focus is a full synthetic requiring low volatility. The dexos 1 motor oil is to come out slightly ahead of GF-5 which debuts in October for official licensing.
In conclusion, if you want to know the problems of motor oil just look at a new specification when it is proposed as that is what the oil guys must address. SFR has been putting more additives in their products for 20 years, but when you only have one specification such as GF-4 there is no incentive to improve beyond that. Too bad, if you want maximum performance then you must turn to aftermarket additives to do the job.
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by Robert Sanborn on August 7th, 2009
Many of you probably do not remember when Castrol went against the all-powerful U.S. oil cartel made up of the major oil companies. The oil companies are competitors and thus are at odds some of the time. Thus, they use the API or American Petroleum Institute as their spokesman and watch-dog for regulating and keeping peace in the industry.
Castrol several years ago went against the API, stating that the Buick single cylinder mileage test that still used leaded fuel, even ten years after it had been phased out, was no longer valid. The API sued Castrol, as representative of the cartel, and won a judgment. To fight Castrol all of the oil companies through in royalties off of their motor oil sales.
Not only did the API win, they amassed a war chest of some $240 million dollars. This was the coming out of the API and they bought a building close to the white house in Washington D.C. to monitor and lobby anything that might hurt the large cartel.
Castrol has More than Enough Information to Justify Advertising Claims
Now Castrol, in an effort to differentiate their brand, advertised nationally that they had superior sludge protection over other motor oils. Their ads boasted it was 57 percent better than other products and that it passed the industry’s toughest sludge standard.
Since the API sets the standard specifications for motor oil, at least they certify all motor oils for commercial sale, this didn’t look good to the rest of the U.S. oil cartel. Pennzoil/Quaker State the leading seller of motor oils in the United States filed a complaint with the National Advertising Division of the Council of Better Business Bureaus. This was even though Castrol had performed the Mercedes-Benz M111 sludge test known in the industry as the toughest test available. The NAD found there wasn’t enough support for the claim so Castrol voluntarily pulled the entire national ad campaign.
The public doesn’t realize this is another attempt by the cartel to control the industry. If this was an additive company the FTC would be filing an order against Castrol/BP Lubricants and there would be a class action civil suit. But no, not in this case, the big boys settled their differences and everybody is happy.
Oil Companies Snuff out Competition just as they did with Oil Additives in the 90s
I believe this is not another case of false advertising but the oil cartel stepping on Castrol in a behind the scenes regulation. When buying a major oil companies motor oil product do not expect to be able to buy a competitive best product, as the cartel makes sure everyone’s product is close to the same!
The oil cartel doesn’t need big brother and the government regulating them as they already regulate themselves. The industry creates the tests and all of the interests and their lobbies are involved, then when someone wants to use such tests to make claims, the oil companies say no don’t do that! What a shame free enterprise is controlled in this manner by the U.S. oil cartel and holds down companies not to innovate and improve on their products. Oh well, politics as usual with the oil companies.
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by Robert Sanborn on July 22nd, 2009
The Magnuson-Moss Warranty Act is a Federal Law that protects the buyer of any product, which costs more than $25 and comes with an express written warranty. This law applies to any product that you buy as a consumer.
The warranty coverage can be denied only if the aftermarket part caused the malfunction or damage for which warranty coverage is sought. Disputes in this area usually boil down to arguments over facts and technical opinions, rather than arguments over interpretations of the law.
The Law Protects Consumers
The law was written to protect consumers from manufacturers that sell products that become defective. In addition, they also protect consumers from manufacturers who may require you to buy a “their” part for replacement. Prior to the Magnuson-Moss Act manufacturers would require you to buy a certain part at an extremely high price to the consumer.
The Magnuson-Moss Act states that if a manufacturer requires you to use a certain part, then they must supply it free of charge until it’s off of warranty. Manufacturers don’t like this part of the law so they create a specification for a part so that you can purchase it from other suppliers.
When someone says that your cars’ warranty is voided if you use an oil additive automatically this is a false statement. As long as an oil additive does not compromise the specification for motor oil, it cannot void the warranty. And if there is question that it might compromise the specification to the point it could cause damage, then the manufacturer must prove it to actually void a warranty.
Oil and Fuel Additives Don’t Automatically Void Warranties
Presently, the sequence tests for gasoline engine warranty cost in excess of $500,000 and for diesel engines it’s more than $1,500,000. Thus, if a manufacturer is going to claim that an oil additive will void their warranty, they must run these series of sequence tests. This would be very rare if such an occurrence happened, but protects the manufacturer just in case. But for a manufacturer to make a blanket statement that the use of an oil additive automatically voids the cars warranty, is strictly false.
Many oil additive companies, such as SFR have run some of the sequence tests to prove they are effective and will not void the cars warranty. So next time someone says your cars warranty will be voided if you put in an oil additive tell them that the Magnuson-Moss Act protects me. And if a manufacturer tries to make you buy their part only when its under warranty, tell them they cannot force you as you can buy any part that meets the specification.
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by Robert Sanborn on July 10th, 2009
As a lubricant formulator and an ex-professional shooting instructor for shotguns with the old Winchester Repeating Arms Company, I find that gun lubrication is critical for performance. Many gun enthusiasts use poor lubricants or do not lubricate properly.
Today’s special gun lubricants are a waste of money and are sold at ridiculous prices.
Gun cleaners for cleaning out the bores are fine, however lubricants possess premium prices and they only consist of a light lubricating oil, like hydraulic oil, with a carrier.
Because they are wet they work okay initially but do not last under metal-to-metal contact.
How important are gun lubricants to performance? Let’s put it this way, has this ever happened to you?
- Safety doesn’t work easily and you cannot get a shot off while in the field.
- Slide action in pump shotgun doesn’t shuck easily and you short shuck it.
- Your clip doesn’t slide in easily and you struggle.
- Your semi-automatic pistol jams and you have to clear it.
- Your over an under shotgun is newer and tight to open.
- The bolt in your rifle doesn’t move like silk when you’re racking in a shell.
- Works okay as long as you oil it all the time but who has time for that?
- Doesn’t open or function properly in bad weather—especially cold.
What is needed for a superior gun lube that will make my gun perform optimally?
There are many applications in guns where friction occurs. This requires a boundary lubricant, which means a strong film to keep two moving pieces of metal from rubbing against each other. The best boundary lubricant contains Extreme Pressure Additives.
Extreme Pressure Additives will get into the pores of the metal and work without having to re-lube all the time. On a standardized test called a 4 Ball Extreme Pressure Test ASTM (American Society of Testing Materials) D-2783, most all leading gun oils will go the same as dry. SFR’s ProTecta Precision Oiler, which allows precision one drop application, will run 420 kilograms or 924 lbs. of friction pressure before failing.
Over oiling can be a problem with coming in contact with gun-powder residue, but SFR’s ProTecta only requires one drop to reduce friction.
I have included some pictures to point out the many uses of SFR’s ProTecta Precision Oiler on your guns.
ProTecta Precision Oiler protects against wear like no other gun oil you have ever used.
- Protects against corrosion a guns worst enemy.
- Gun will perform even better than when it was new out of the box.
- Actions, safeties, bolts, revolving chambers, slides, hinges will work like never before.
- And it is inexpensive costing a fraction of regular gun oils.
If you would like a gun oil tested that you have used regarding friction send a sample to:
Robert H. Sanborn
P.O. Box 457
Whitehall, MT 59759.
We will video tape testing results on a friction testing machine and send you a copy.
Comments are welcome.
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by Robert Sanborn on June 19th, 2009
In the past tests for North American engine oils took years of technical work to get approved. Such tests make up the motor oil warranty sequence that everyone has to pass to get their motor oil warranty certified.
The new test is muddled with politics as the format changed to pay-to-play. In other words if you dished out $300,000 each you could set the standard for the new test. Ten companies, almost all representing major oil companies took part. They include Chevron, Exxon/Mobil, Shell, Afton Chemical the old Ethyl Corp., Infineum, who is Exxon/Mobils additive division, Chevron Oronite, who is obviously Chevron’s additive division, Lubrizol a well known additive company and R.T. Vanderbilt a supplier of friction modifiers. Sounds like a loaded deck, and gives these companies that joined the effort for a new VID test certainly a head start to market their products, when the next engine oil category and 2011 model year cars are introduced.
The committee voiced concern with accepting the Sequence VID as “fit for purpose” at this time. In the test’s current state, said Tom Olszewski technical advisor at Exxon /Mobil, “from analysis of the data to date, fuel economy improvement of the aged test oil is primarily a function of engine age and only weakly responds to viscosity or formulation efforts. “In addition, an engine-age correction factor is new territory for a fuel economy test, and we’re concerned that the data generated thus far does not fully ensure that this method of adjusting results is appropriate.
So ten companies paid over $3,000,000 dollars to participate in the fuel economy test as pressures on engine oils to contribute to fuel economy are not new, but they’ve never been more intense. The major oil companies are pushing out the independent producers as smaller companies like Amsoil, Royal Purple, Red Line etc. could never sell enough oil fast enough to get their money back so they will have to buy the additive packages from the oil companies. The oil companies have created their own cartel that resembles the middle-east oil barons.
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by Robert Sanborn on June 17th, 2009
SFR Corporation, a registered trademark in the U.S. and many countries internationally, are seeking manufacturers representatives. SFR, after 25 years in business, is changing its marketing channel and seeking manufacturers representatives. Several states are open and this is a unique opportunity, as SFR is a well established company with many distributors already in place. SFR, and its product line is one of the most intensely tested of any in the industry. Its packaging and support materials are second to none.
With excellent profit margins and a full line of products, SFR can provide an opportunity to add a line to your existing products.
For more information contact:
Robert H. Sanborn, President
P.O. Box 457
Whitehall, MT 59759
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by Robert Sanborn on June 15th, 2009
As fuel prices begin to skyrocket again, future plans for the purchase of an automobile should not rule out considering a diesel car. In the past, the purchase of a diesel car has been shunned in the U.S. This is due to the noise and filling up at the messy diesel pumps. But all that is about to change.
70% of All New Cars are Diesels
In Europe almost 70% of all new car registrations are diesels! Because of the high price of fuel and the new high-pressure quiet diesels Europeans are buying in record numbers.
You achieve high-pressure diesel injection when you inject diesel fuel under a very high pressure in the cylinders of an internal combustion engine.
High-pressure injection yields smaller drops of fuel, which have relatively more surface exposed to the air surrounding them. Thus, the oxidation (the burning process) of the diesel is performed faster and better. This means that you get more energy out of your fuel, and exhaust particles are smaller.
The overall result are engines that generally run better, and yield more torque and power. As a bonus, they are far more efficient, lowering fuel use and thus improving mileage. That is, because the fuel is burnt more thoroughly, you get more energy out of it.
New Diesel Cars are as Quiet as Gasoline Cars
Normally diesel engines like this would produce way too much noise to be usable in passenger cars. But the injection system has a clever way to deal with it. In gasoline engines, the ignition of the fuel is done by an electrically generated spark. Not so in diesel engines, where the burning process starts automatically due to high temperature and pressure in the cylinder. The motor management decides exactly when the fuel enters the cylinder. And by gradually injecting fuel (not everything at once), the burning process can be extended over a slightly longer period. This process reduces noise that the combustion produces, and lowers the exerted force on the components of the engine, thereby improving durability.
Much Better Mileage than Gasoline Cars
With smaller fuel nozzles and diesel cars getting over 50 miles per gallon one can see why this is so popular. It’s only a matter of time before the U.S. market begins to explode in this area.
SFR manufactures D-Sol Diesel Fuel Conditioners to keep injectors clean, fuel from gelling in the winter-time and improving mileage. Lubricity additives are critical says Caterpillar and Cummins due to the new low sulfur fuel. Low sulfur diesel fuel is actually very similar to jet fuel.
If you are thinking about a car consider a diesel as they are coming to a dealer new you soon with projections of an increase in sales of 15-20% each year.
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by Robert Sanborn on June 10th, 2009
SFR, a registered trademark in the U.S. and internationally since 1987, has a video available on line. SFR has utilized the Timken Friction Machine for many years because of its reliability in determining extreme friction. Backed up by more serious bench tests namely the Step Up Wear Test, ASTM D-2783 Extreme Pressure Test, and Falex Pin and Vee Test. SFR is probably the most tested product for aftermarket fortifiers.
SFR has completed the Nissan KA24E Wear Test, which is the standard for motor oil warranty testing. This test alone costs over $100,000 per run. SFR ran against the leading brand Pennzoil with a 17% overall reduction in wear and as much as 90% on exhaust lobes. In addition, SFR has run the L-38 Corrosion Test, which is the warranty standard for motor oils. SFR had a whopping 37% reduction in corrosive wear compared to Citgo.
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